At Purpose Driven Plans, employee preference and engagement insight data drives strategy – strategy drives execution – and execution drives ROI.
We collect data from every interaction – from employee campaign engagement to online website visits – to build profiles on each employee that can affect the design of your benefits strategy. This data is used to drive relevance and timely conversations to build participant engagement and change behavior.
Employee preference information becomes the fuel that drives effective employee participation.
Leveraging Employee Insight Data to:
- Identify, categorize and prioritize employees based on need segments
- Align tactics and message by segments to maximize response
- Score topics / level of interest based on campaign interaction and behavior
- Understand conversion and behavior change triggers
- Measure program ROI and overall demand creation performance
- Refine employee engagement strategy and education execution